Pierre Bourdeau—Director P&C Insurance Marketing
In our last Marketing Minute, we discussed the importance of creating brand awareness for your brokerage and how a campaign can help your business progress…
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Aslam Baksh, Manager, Personal Insurance, Aaxel Insurance Brokers, Sarah Macklin, Account Manager, Personal Lines, Paisley Partners, Tegan Lynch, Personal Lines Account Manager, McDougall Insurance & Financial
With Professor David Soberman, Canadian National Chair in Strategic Marketing, Rotman School of Management, University of Toronto
It’s no secret that business of all stripes has been moving online—it’s only sped up in recent years…
Jeff Jones, President, Jones Insurance Casandra Haas, CEO, Haas Insurance Group
The broker channel has a unique disposition within the world of business. Because brokerages compete primarily with direct sales by insurers,…
Pierre Bourdeau—Director P&C Insurance Marketing
Last year we discussed planning and executing an acquisition marketing campaign. An acquisition campaign targets individuals who are already aware of your brand and believe in your…
Dorothy Renzi, Masters Insurance
Tell us about yourself, your company and your career in insurance. I work at Masters Insurance as a Commercial Lines Manager. I manage a team of…
Prof. Dimitry Anastakis, the Rotman School of Management and the Department of History
University of Toronto Businesses are often told they should be trying to innovate, but today what that word…
Mark Morissette, CEO of Foxquilt Lance Miller, CEO of Surex Insurance
What are some interesting…
Pierre Bourdeau—Director P&C Insurance Marketing
In our last edition of the Marketing Minute, we reviewed the concept of a marketing funnel and how it’s used to segment customers through their purchasing stages…
Joanna Mendonca, President, Staebler Insurance
Please tell us about yourself, your company and your career in insurance. I’m incredibly proud and fortunate to be part of the third generation of my…