More and more brokers are expanding their reach across the country. So we brought together…
Tag: highlight
Mark Wiens, Head of Commercial Lines, Canada, NFP, Melanie Muise, President, Personal Lines and Travel, Navacord & Don Stanton, Sr. Vice President, McDougall Insurance Brokers
Featuring Celyeste Power, Insurance Bureau of Canada President & CEO
Pierre Bourdeau—Director P&C Insurance Marketing
In our last Marketing Minute, we discussed the importance of creating brand awareness for your brokerage and how a campaign can help your business progress…
Pierre Bourdeau—Director P&C Insurance Marketing
In our last Marketing Minute, we discussed the importance of creating brand awareness for your brokerage and how a campaign can help your business progress…
Aslam Baksh, Manager, Personal Insurance, Aaxel Insurance Brokers, Sarah Macklin, Account Manager, Personal Lines, Paisley Partners, Tegan Lynch, Personal Lines Account Manager, McDougall Insurance & Financial
With Professor David Soberman, Canadian National Chair in Strategic Marketing, Rotman School of Management, University of Toronto
It’s no secret that business of all stripes has been moving online—it’s only sped up in recent years…
Jeff Jones, President, Jones Insurance Casandra Haas, CEO, Haas Insurance Group
The broker channel has a unique disposition within the world of business. Because brokerages compete primarily with direct sales by insurers,…
Pierre Bourdeau—Director P&C Insurance Marketing
Last year we discussed planning and executing an acquisition marketing campaign. An acquisition campaign targets individuals who are already aware of your brand and believe in your…
Dorothy Renzi, Masters Insurance
Tell us about yourself, your company and your career in insurance. I work at Masters Insurance as a Commercial Lines Manager. I manage a team of…