About IBAO

1 Eglinton Avenue East, Suite 700
Toronto, ON M4P 3A1
416.488.7422 | 800.268.8845

We’re a network of over 15,000 insurance brokers serving your home, auto and business insurance needs. We represent consumers’ best interests by working directly for you, not for insurance companies.

Leveraging our knowledge, expertise and experience, we access Ontario’s 90+ insurance markets to find individuals and businesses the right coverage. We rely on our network of industry relationships and community connections to protect your most important assets.

We make sure you understand your insurance coverage, explaining the fine print and arranging every detail so you can focus on what matters most. We’re on the pulse of risk management—an ever evolving business we love.

We’re represented by the Insurance Brokers Association of Ontario, a member based organization that lobbies government on industry regulation and consumer protection, and brings the insurance industry together through large scale initiatives and events.

ERIN KRUK, EDITOR
ekruk@ibao.on.ca
JEFF TOTH, CONTRIBUTING EDITOR
jtoth@ibao.on.ca
DION ANTONY, CONTRIBUTOR
dantony@ibao.on.ca
SAMANTHA CHANG, DESIGNER
schang@ibao.on.ca

AUDIENCE

TOB STATS

16,000+
DIGITAL DISTRIBUTION

6,500+
PRINT DISTRIBUTION

100,000+
UNIQUE VISITORS TO
WWW.IBAO.ORG

“I look forward to receiving each issue to keep up to date on trending industry topics and fun tips.”

“TOB is my favourite insurance magazine to read!”

“I enjoy seeing what other brokers and brokerages are up to in the province. It helps keep me connected and informed.”

“The wide range of topics in TOB keep me engaged from beginning to end.”

IBAO DIGITAL DEMOGRAPHICS

SOCIAL MEDIA

92%
ONTARIO

 

4%
BRITISH COLUMBIA

 

4%
ALBERTA

47%
MALE

 

47%
SENIOR MANAGEMENT

 

21%
MIDDLE MANAGEMENT

47%
FEMALE

 

28%
ENTRY/
JUNIOR

 

4%
OTHER

10,300+
LINKEDIN

4,750+
TWITTER

4,600+
FACEBOOK

1,600+
INSTAGRAM

Align your brand with this must–read publication featuring broker success stories, industry and market trends, lifestyle segments and everyday inspiration.