Pierre Bourdeau—Director P&C Marketing, CAA Insurance Company
When you spend time and money on marketing, it’s only natural to want to know it’s working…
Every year we welcome a few new faces to our Young Brokers Council—a group of dynamic insurance professionals who help drive industry initiatives…
Pierre Bourdeau—Director P&C Marketing, CAA Insurance Company
In today’s competitive insurance sector, it’s essential to have something that differentiates you…
In the last issue we shared the first of our demographic profiles, designed to help you leverage Consumer Data Reports..…
Stephanie Iacono—Broker Education Rep, SGI CANADA
Whether you’re seasoned, new or in that mid sweet spot in your career, we can all relate to the challenge of navigating an increasingly fast-pasted, ever-changing industry
Pierre Bourdeau—Director P&C Insurance Marketing
Have you ever thought about what makes your brokerage different from those you’re competing with?…
Gavin Mascarenhas—Vice President, Claim, Travelers Canada
Severe weather events are a time of worry and stress for those who live and work in the path of these storms…
Aly Kanji—CEO, InsureLine
My nighttime ritual has always included scribbling down goals and ideas in my notepad. Call me old-school, but there’s just something powerful about writing out the actual words…
Pierre Bourdeau—Director P&C Insurance Marketing
Any marketing campaign’s success relies on knowing who your ideal customer is. If you’re not talking to the right person about what matters…
Theresa Wicks—Sales Manager, Mitch Insurance
This October, I had the privilege of leading a workshop at IBAOcon’23 focused on empowering frontline insurance brokers to protect themselves against rude and abusive client behaviour…
MACGREGOR, MURPHY & DOZER Suzanne Pountney Ontario West Insurance Brokers SAMMY Erin Hough McDougall Insurance TANA Tahnee Malazdrewicz IBAO STUBBY Kristine Major MLS Insurance Brokers THEO AKA MR. WORLDWIDE & KALI Alyssa…
