Pierre Bourdeau—Director P&C Insurance Marketing
In our last edition of the Marketing Minute, we reviewed the concept of a marketing funnel and how it’s used to segment customers through their purchasing stages…
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Joanna Mendonca, President, Staebler Insurance
Please tell us about yourself, your company and your career in insurance. I’m incredibly proud and fortunate to be part of the third generation of my…
There’s been a lot of claims about the benefits of plants in the office, from…
Norah Black—VP, Marketing & Communications, IBAO
I’m halfway through maternity leave. In April, we welcomed our daughter Kylah to the world which, needless to say, has kicked my learning and growth into…
Ingrid Wilson, Director, Governance & Audit, CABIP
The vision for Canadian Association of Black Insurance Professionals (CABIP) started when Sheldon Williams, Chair & Co-Founder and Karen Rowe were discussing the elephant in…
Jenny Desroches—Senior Director of Operations, Tanner Insurance
Please tell us about yourself, your company and your career in insurance. I’ve lived and worked in Ottawa my whole life. I currently work…
Pierre Bourdeau—Director P&C Insurance Marketing
Your marketing campaigns can include many tactics—digital, social media, direct mail, billboards, and the list goes on. Each comes with its own effect and result. No matter…
Brent Closs, AVP Marketing, CAA Club Group
In recent Marketing Minutes, we’ve discussed how to leverage your brand in your recruitment and talent retention efforts. But what if you’re looking to…
Do I enjoy what I’m doing? It’s fairly obvious, but it’s worthwhile to regularly check…
Joyce Usher-Mesiano, VP Business Development Eastern Canada, Westland
I began my insurance career over 30 years ago as a commercial underwriter and field representative at Continental Insurance and Gan Insurance. I…