If doing your job the way you’d normally do it isn’t getting you to where…
Vol 22, Issue 2 | May 2022
Pierre Bourdeau—Director P&C Insurance Marketing
Your marketing campaigns can include many tactics—digital, social media, direct mail, billboards, and the list goes on. Each comes with its own effect and result. No matter…
Brent Closs, AVP Marketing, CAA Club Group
In recent Marketing Minutes, we’ve discussed how to leverage your brand in your recruitment and talent retention efforts. But what if you’re looking to…
Pam Albert—Consultant & Executive Coach Joel Burgess—Studio Director, Capybara Games
There are countless books, articles, podcasts, seminars, and every other format you can think of, offering advice on being an effective leader—there’s practically…
The broker landscape across Ontario is filled with some of the best, most sophisticated brokerages…
Ashley Holmes, VP, Petley Hare
The longest trip my family ever went on was the month we spent away on my maternity leave and we were hooked. From that point forward, I…
Prof. Jeff Shnier, Seneca College IBAO
has partnered with six Ontario College Insurance Management Programs to help bring new talent to the broker channel. We spoke with Jeff Shnier from Seneca…
Simon Liang, Education Program Specialist, IBAO
During my first year with IBAO in the education department, I witnessed hundreds of students go through our classes, take their licensing exam, and begin their…
Gavin Brown-Jowett—VP, Personal Lines and Underwriting Transformation, Gore Mutual
Insurance Company In recent years, we have seen individuals make significant lifestyle changes and purchase a seasonal property for personal use and/or investment…
Guest Contributor Deema Elshourfa Insurance Defence Lawyer, Evangelista Barristers & Solicitors @deema_eats
Classics are a classic for a reason—they’re reliable, tried, tested and true. But every now and then, it’s good to…