With Professor David Soberman, Canadian National Chair in Strategic Marketing, Rotman School of Management, University of Toronto
It’s no secret that business of all stripes has been moving online—it’s only sped up in recent years…
Vol 23, Issue 2 | May 2023
Doug Cyr, Regional Vice President of Claims, Unica Insurance
Brokers often work as a middleman between clients and insurance carriers. They help their clients through the claims process…
Jeff Toth, Marketing & Communications Lead, IBAO
I’ve been with the IBAO for nearly six years. During that time, I’ve been the writer and producer of IBAO’s Newsletter…
When you think about business communications, you’re probably thinking about external communications—dealing with clients and…
By Norah Black, VP Marketing & Communications, IBAO | Photos by Jason Gordon
It all started selling life insurance door-to-door in a rundown part of Hamilton.…