Vol 22, Issue 1 | Mar 2022

Marketing Techniques—The Timeless Kind

Brad Herd—Professor & Program Coordinator, Advertising Media Management & Marketing Management Graduate Programs, Humber College – David Soberman—Marketing Professor, University of Toronto’s Rotman School of Management & Canadian National Chair, Strategic Marketing

In the constant arms race for attention…

Part of the Solution

TREVOR WILL INEVITABLY BECOME A POLITICIAN. YOU HEARD IT HERE FIRST. His accomplishments, advocacy and…

Something’s Phishy—How to Protect Your Company From Sophisticated Email Scams

Phishing attempts rose in Canada in 2021, and the attackers behind them are becoming savvier…

Women in the Workplace—Featuring Janet Peddigrew, President, Cowan Insurance Group

Highlighting high level females in Ontario’s broker channel, who better to kick off our series…

We Are All Different, But We Are All Data

When it comes to being effective at maximizing profits, many companies will establish goals, gather…

Climate Proofing Our Future

If you were looking for one headline to sum up the impact of climate change…

Marketing Minute – CAA Insurance| Using your Brand to Recruit and Retain Talent

Brent Closs—AVP Marketing, CAA Club Group

The insurance industry faces a mutual challenge—retaining great talent and recruiting new talent. So what can a brokerage do to stand out? It begins with your…

Ask An Expert: Videography

Jon Hyatt, KM4 Productions

Jon is a filmmaker, content producer and cinematographer. He’s created content for organizations, artists and not-for-profits of all sizes. His feature film work has been distributed throughout…

2022 Marketing Trends: All About Video

Robyn Croll—VP, Customer Insights, Goose Digital

INSURANCE IS A RELATIONSHIP BUSINESS. As a broker, you’ve likely heard and made this statement many times. But with digital channels increasingly impacting the entire buying…

Cutting Through the Noise

In the era of social media, our data has become a more valuable commodity than…