You’re sitting at your desk answering emails, answering phone calls, working on a report and…
Making it as an artist is famously tough. In a small market like Canada, it’s…
Pierre Bourdeau—Director P&C Insurance Marketing
Any marketing campaign’s success relies on knowing who your ideal customer is. If you’re not talking to the right person about what matters…
Pierre Bourdeau—Director P&C Insurance Marketing
Our entire business is derived from the use of data. Products are created because data identifies gaps in the market…
Jeff Toth, Marketing & Communications Lead, IBAO
I got my job at IBAO a year after moving to Toronto from Calgary, where I’d lived most of my adult life…
Danny Da Costa, Senior Vice President, Ontario Division, Intact Insurance
Car theft increased by 48.3% in Ontario between 2022 and 2021. Équité Association recently reported that car theft costs Canadians over a billion dollars a year…
Pierre Bourdeau—Director P&C Insurance Marketing
In our last Marketing Minute, we discussed the importance of creating brand awareness for your brokerage and how a campaign can help your business progress…
Colin Simpson, CEO, IBAO
As I write this article, many areas in Canada as well as Europe and around the world are dealing with natural disasters…
Raise your hand if you’ve ever felt overwhelmed by your inbox. Or, if you’re tired…
Anonymous: I love my job, but lately I’ve been feeling overwhelmed. Every time a new…