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“Isee a bright future for Ontario Brokers. A new generation of leaders developing within our brokerages, our association and our affiliates. Pushing forward with fresh ideas and renewed energy.” Joseph shared this message at Convention last fall but reiterates it at every opportunity. “Brokers have all the tools they need to get things done. We have an influential association leading as many industry issues as we can. We’re a great group of brokers who help consumers and our communities every day. It’s an exciting time to be a broker in Ontario.” This is how he opened our interview and how he begins most conversations—hot out of the gate. “I’m passionate about everything insurance. Educating people, whether it’s brokers or family or clients. Sharing information—social media provides that opportunity to connect. No one’s ever said I don’t appreciate what you’re doing on social. They only say they learned something, they’re interested in something, they see something differently. That stuff is gold.” Joseph’s approach has produced a few early wins in the IBAO’s 100th year. As a stakeholder of FSRA’s Advisory Committee we’re making recommendations on governance and fair access to insurance, influencing the initial stages of this new regulatory body and ensuring key players maintain a global outlook. “FSRA is certainly approaching things differently when you compare them to how FSCO operated. I’m very optimistic on how everything’s rolling out. I’m the person at that table saying modern is good—your job is to look after consumers.” Together with IBAO Exec and CEO Colin Simpson, Joseph’s leading key discussions on the industry’s use of consumer data. “There’s ambiguity around explicit and implied consent. Direct marketing tactics and conflicting contractual terms are great examples. In order for brokers to receive their clients’ consent we need to inform them what their data’s specifically being collected for. I’m looking forward to clarifying this for all parties involved. In the meantime, brokers should be challenging their company partners on how they’re using this data.” Another evolving challenge is Treating Consumers Fairly—guidelines that require multiple stakeholders to work together on consumer protection. With two existing sets of guidelines, one from FSCO (now FSRA) and one from the Canadian Council of Insurance Regulators, they’re open to different interpretations and brokers could be caught in the mix. With RIBO’s decades of experience in ensuring consumers are treated within existing codes of conduct, it’s important to work together, ensure alignment and remain efficient and effective in the execution. “It’s a gap that needs to be addressed and it’s the opportunity to leverage each other’s strengths. “We’re bringing key parties together to streamline processes. Our goal is to shape productive discussions on a potential way forward, make a positive difference for consumers and keep broker and industry workflows top of mind.
sales team
best advice
Hit the ground running—from IBAO Chair Jeff Gatcke.
The Insurance Podcast with Pete Tessier—the episode with Boost AI’s Henry Vaage Iversen and Tryg Business Efficiency Lead Benjamin Alex on improving customer service with artificial intelligence.
Neil Pasricha’s Book of Awesome
Anything John Maxwell—highly recommend
Everything Ken Follet—I love historical fiction
The best cannoli bakeries are my clients. So…no.
“Brokers need the ability and resources to help people—we’re looking for partners in the truest sense. And if you’re going to be our partner, allow us to help you find a solution to your problem. It’s the nature of our business.” It’s clear Joseph’s a natural and charismatic leader with a passion for the broker channel. A true cheerleader for both brokers and the IBAO, pom poms and all. “The history of my life suggests I’m well suited for this type of role. I fight at any cost, often my own. Over the years, I naturally fell into roles that allow me to do this. As IBAO President, I’m fighting on brokers’ behalf every single day. They’re our shareholders. Every broker in this province needs representation. When we say IBAO represents brokers, we mean it. And when I say this isn’t just a job for me, it’s what I believe in—I mean that too.” A few years back, Joseph embarked on a personal journey and hired a business coach to help him become more efficient, focused and results driven. “It was one of the most pivotal moments in my life. I was amazed at what I was able to accomplish, and I wanted to help others realize this same success.” (Of course) he became a certified coach. Here’s what he shares with others. “Being afraid of what might go wrong paralyzes decision-making. The result is status quo. In business, if you’re not learning and growing and trying new things, you’re shrinking. Don’t stop because you’re afraid—push forward because that’s where success lives.
We’re bringing key parties together to streamline processes. Our goal is to shape productive discussions on a potential way forward, make a positive difference for consumers and keep broker workflows top of mind.
“You must believe in yourself and in your abilities. When we try to make changes in our lives and in our business, we sometimes fall short. We don’t believe we can do it. But the prerequisite for success is to believe you will succeed. “One of the secrets of happiness is to do more of what you like to do and less of what you don’t. I love what I’m doing with IBAO. I’m humbled and honoured to be involved.” Doing more of what he likes also involves running a sales force of 60 Producers and being part of the management team at Brokers Trust. “It’s about making your operation run as efficiently as possible without compromising quality. Constantly examining and re-evaluating how you’re servicing clients. What’s the experience they’re walking away with after interacting with your team? You need to look at everything all the time. Adapting workflows and processes based on what you’re seeing and what you’ve learned—that’s the stuff.” Big smile.
“Brokers should be looking internally at all the things they could be doing better. Have a goal, build a plan, execute. Whatever you do, do it by design, not by accident.”
Joseph’s the guy you wouldn’t necessarily want at your book club—he’d steal the floor—but you do want as your President. He’s the driving force behind our continued marketing initiatives and the focus these efforts will have in our 100th year as an association. He helped lead the creation of IBAO’s 2020–2022 Strategic Plan that focuses on consumer awareness, recruitment to the channel and association, and strategic initiatives that benefit IBAO brokerages.
“I’d rather drive the agenda than be victim to it. Let’s take what brokers need, look at what we’re doing well as an association and focus on key initiatives. We have great momentum and early success in this 100th year. We have exciting things planned ahead. We have the ability to push important discussions with key stakeholders and increase awareness of the brokers’ role within insurance. It’s clear we’re building confidence—everyone’s doing an incredible job.” Said in true presidential fashion.
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100 Years Empowered With IBAO President Joseph Carnevale
Norah Black, Director, Marketing & Communications, IBAO
Photos by Jason Gordon
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